Umbria Offers WOM Monitoring for Blogs
One of the most potent forms of marketing is word-of-mouth (WOM) marketing. This is marketing that relies on clients to spread the news about a product or service. Blogs and RSS technology make excellent tools as part of WOM marketing. RSS blogging allows subscribers to learn about products and services written about in blogs. Umbria, a word-of-mouth marketing company, is releasing an offering that makes recommendations "based on data geaned from message boards and blogs."
Reports MediaPost Publications on Umbria’s WOM service, which could be used in conjunction with RSS blogging technology as part of a successful WOM marketing campaign:
Umbria has tested its service for the last two months. One test client,
ad agency Brains on Fire, used it to monitor a word-of-mouth campaign
for Fiskars, a Finnish company that manufactures those ubiquitous
orange-handled scissors.
The campaign for Fiskars involved creating a blog network, dubbed "the
Fiskateers," and which Umbria helped structure, according to Geno
Church, who heads up Brains on Fire’s word-of-mouth unit.
Tags: blogging-technology, RSS-blogging, rss-technology, wom-marketing