Blogging Technology May Now Need Google Video
Blogging and RSS technology have made it possible for different bits of information and entertainment to spread across the World Wide Web. This includes video clips, which are rising in popularlity on Web sites like YouTube and various blogs. However, many are concerned about copyright. Viacom hopes to rein in some of this with the help of Google, which is working on ad technology for video programmers and a way to make sure that proper permission is received in order for video clips to be played on Web sites and offered on blogs. According to the New York Times, reporting on this aspect of blogging technology:
Google and Viacom are trying to create a legitimate business model for one of the hottest trends on the Internet: bloggers and others with Web pages are putting video clips on their sites. Many are using sites like YouTube, which store and play back video with little advance review of whether the content is copyrighted. And indeed, many of these clips are recorded from television programs without the owner’s permission.
“There hasn’t really been a legal alternative along these lines,” said Tom Freston, Viacom’s chief executive. “This is the way that people are consuming content these days.”
“There hasn’t really been a legal alternative along these lines,” said Tom Freston, Viacom’s chief executive. “This is the way that people are consuming content these days.”
Tags: ad-technology, blogging-technology, blogs, Google, rss-technology, Viacom, video-clips, video-programmers