Using RSS marketing strategies to promote the e-commerce end of your business is a good way to expand your online marketing capabilities. Because RSS technology has the ability to be both wide and narrow at the same time, it is possible to reach a large amount of people, yet still focus on specific market segments.

RSS feeds drive Web traffic

Using RSS feeds to drive traffic to your Web site can help you build relationships with customers and provide information, quickly, on special promotions, changing inventory and price reductions. Additionally, it is possible to place advertising on RSS feeds. By carefully targeting the advertising to the feed, it is possible to make the ads more relevant.