Video Podcasting Poised to Increase
Podcast marketing is already becoming one of the more popular marketing strategies. Video podcasting is set to become even more popular as online video offerings increase. And with Internet user better able to choose what programs they watch online (or downloaded to personal devices like iPods), podcast marketing will become a more important way to reach potential customers.
A report from Media Daily News underscores the potential of video podcast marketing:
According to In-Stat, 12.8 percent of broadband-equipped households around the world are already viewing content via an online aggregator. And the raw numbers can only grow as broadband penetration jumps from about 194 million households in 2005 to 413 million worldwide by 2010.
In this context, In-Stat foresees a "natural alliance" forming between major TV broadcasters–which control much of the most popular content–and online aggregators, which deliver the suite of services and personalization that Internet users crave. Here, In-Stat notes that "Time-Warner’s legacy TV programs are finding a new life on AOL’s In2TV service," and NBC programs are available for replay on NBC.com–and the next step, they suggest, is engagement with content aggregators for wide distribution.
In this context, In-Stat foresees a "natural alliance" forming between major TV broadcasters–which control much of the most popular content–and online aggregators, which deliver the suite of services and personalization that Internet users crave. Here, In-Stat notes that "Time-Warner’s legacy TV programs are finding a new life on AOL’s In2TV service," and NBC programs are available for replay on NBC.com–and the next step, they suggest, is engagement with content aggregators for wide distribution.
Tags: marketing, online-video, podcast-marketing, podcasting, video-podcast, video-podcasting