Podcast Marketing “Very Effective”
When it comes to generating high-quality leads, podcast marketing is up there with the more effective marketing tools. And podcast marketing is not just about any leads; the leads are rated as "high quality" in a survey of business technology marketing executives. Blogs are also rated quite highly, even higher than podcasts. Marketing Vox reports:
Some 35 percent of software and ASP marketers rated their corporate blog as very effective, as did 33 percent of technology services firms…Some 22 percent of software marketers consider podcasts "very effective" lead-generation tools.
Tags: marketing-executives, marketing-tools, podcast-marketing, podcasting