Before the new release Clerks II hits the big screen, it will be advertised via the interactive format of video podcast. The much-smaller screen debut of video podcasting promotion will allow the Clerks II fanbase to enjoy excerpts of cast interviews, the film’s making, and tidbits about the movie’s various humor-filled attributes.

Video podcast promotion of a big-screen production like Clerks II is becoming more and more desireable as it holds the capability of bringing further enticement to and finalizing the decision viewers will make about hitting the theaters to see the movie in its entirety.

Podcast publicity allows movie-goers to have fun with a film prior to its premier and encourages a viewer participation level never reached in quite the same respect through other promotional means.

For an already movie-crazed society, video podcasting is a hit promotional tool that only reitterates what we already know works on an entertainment-driven audience.