Attention video game software, media enterprises, youth entertainment distributors, and any other company with a desired audience of PlayStation Portable types. Sony has equipped its PlayStation Portable device with RSS capability. The RSS serves to enable users of the product to download media content, register devices online, and store content on a memory stick.

Of course, where there is RSS there is the opportunity for the game and entertainment industry to increase advertising. PSP is a most recent addition to a variety of recreational products to receve RSS capabilities, increasing marketing opportunities for interested companies.

Another example of the perfect fit between a high tech society and the modern marketing service of RSS.