Tailoring your Web or blog content to bring visitors back to your Web site is important. One way you can more effectively analyze your Web traffic to determine what works well is to understand the difference between hits and visitors.

What are hits?

A hit pretty much amounts to a page view. One visitor to your site can view a page multiple times. Each time the page is viewed, it is considered a hit. Watching what pages are navigated to can help you figure out which pages are popular–especially with certain visitors.

What are visitors?

A visitor is a person who actually clicks on your Web page or blog. You can divide visitors into unique visitors and return visitors. Unique visitors are first-time visitors. This can help you determine how much new Web traffic you are getting.

Understanding how to analyze hits v. visitors can help you create more effective Web and blog content.