If you have an internal blog, you have a great platform for connnecting to your people.  And, you also have given them a way to talk back.

Comments
The easiest way to talk back on a blog is to comment.  Internal blogs are no different.  From your security personnel to your CEO, everyone who’s an employee can comment on your blog.  That’s a powerful way to level the field and gain great insight into how everyone ‘feels’ at your company.  Now you just have to decide if you’ll allow anonymous comments…

Blog Posts
Of course, a great way to spotlight a particular role or person is to have them guest blog or even take on a recurring role on your company blog.  If you put a company heavyweight here you will be surprised at how it increases your readership.  And, when I say heavyweight, I’m not necessarily talking about the boss, but even a guy from accounting that always steals the shows at parties or a girl from marketing that is known for her drive and passion to the company.  Consider carefully who you put in this role, and they might even take some of the blog ‘work’ off yoru hands from time to time.