NBC and YouTube
NBC has burried the hatchet and partnered with YouTube to distribute their content legitimately.
While NBC has tried very hard to prevent YouTube from distributing unauthorized video on the online video powerhouse, they’ve decided that rather than fight the piracy and viral marketing, they’ll embrace it.
New NBC content will be uploaded weekly, and the network will also host a competition for user-generated content, inviting YouTube users to submit their own 20-second spots for "The Office." In yet another twist of old and new media platforms, NBC will broadcast promotions for the contest on air, and will also air the winning submission during an episode of the show in August. NBC is providing signature graphics and music from "The Office" for the contest. For its part, YouTube will promote NBC’s content throughout the site.
YouTube has been advocating such a deal since at least December 2005, when the two media companies collided head-on over the posting of a popular "SNL" spoof rap, "Lazy Sunday," on YouTube in violation of NBC’s copyright.
YouTube has been advocating such a deal since at least December 2005, when the two media companies collided head-on over the posting of a popular "SNL" spoof rap, "Lazy Sunday," on YouTube in violation of NBC’s copyright.
Smart move from NBC.
Tags: blogging, online-content, video-blogging, viral-video