Breaking The Business Blogging Rules
While blogging began as a way people could connect, personally, to each other, ‘business’ blogs often strive to be highly professional. I’ve even said that you need to make sure that whatever you say on your blog represents your company well.
In fact, Be Professional has long been a motto of mine, even though my personal blog is anything but. However, sometimes you have to break those rules, not because you necessarily want to do it, but because you *have* to do it. Molly, a professional designer, long-time blogger and a woman struggling with depression did just that.
development - confessed on her blog last week that she was sitting in
her London hotel room with “a minibar full of alcohol, and 80 Lorazepam
tablets (2 milligrams each) and 100 friends within a mile radius,” and
that she was suffering from a deep depression. She went on to write
frankly about series of personal problems.(Counting the Coup Telling True)
Blogs are professional, if written for business, but they should be personal as well. That’s part of the draw…
Molly’s readers outpoured support for her and, according to the article she went the next day and gave the best presentation of her career at @Media. I’d sum this up, but I think Hugh does it best:
have a leading professional in her field who has used her blog to
enhance her reputation for expertise. At the same time, she writes on a
deeply personal level, and has an amazingly close relationship with
readers around the world, many of whom she has never met before.
Tags: blog-connecting, blog-networking, blogger, blogging, business-blogging, professional-blogs