If the last post on your company’s internal blog is more than a week old, you may need to reevaluate your current plan, especially if you’ve created a blog that you want to be the next corporate water cooler.

1. Look for discussion starters
2. Call in expert help
3. Don’t be afraid to be bold

We’ll look at these suggestions all week.  Turning your silent blog into the water cooler isn’t really all that hard, but it does take a strategy, or you’ll end up with either silence or gossip, and neither is what you want on your company internal blog.