RSS Marketing Tips
Advertisers want to get on the RSS marketing bus, but they don’t want waste their money. Looking at the ROI of an ad is important, but because so much in RSS advertising is about branding and not about conversion (in the beginning), determining the ROI of an RSS as can be challenging.
Today I found an excellent, in depth, article on RSS ads that I think will be useful in determining how best to advertise, for the business new to RSS advertising.
… there are several types of online publications we could target for the best results, such as automotive, environmental and renewable energy. When advertising across multiple categories, the creative must change based on the audience you are trying to reach. For example, readers of the automotive publication might want to know about the performance comparisons of a hybrid engine vs. a traditional engine; while the environmental publication readers might prefer to hear more specifically about environmental issues.
There are a variety of ways to advertise on Blogs (ie blog ads, graphical or textual; rss ads, graphical or textual; ads in a newsletter to the blogger’s subscribers, etc.), but if you are going to advertise in the RSS feed, I’d highly suggest you take a look at the above article.
Tags: media-buys, rss-advertising, rss-marketing, rss-media