Traffic comes to your site in three ways:

• Referred by another site
• Search Engines
• Directly via your url being inputted

To capture maximum traffic, you’ll need to develop a strategy to reach each of these markets. However, by podcasting, you may see a bit of a difference here.

Site referrals will be more common because, at present, there really are few podcasts so you’ll have something exciting to ‘link to’ from other site. And, you can get in directories that are relatively empty so your site will not be one of thousands, but one of twenty or so.

However, search referrals will be scarce if all you have on your page is audio content. Find some way to integrate text onto your page. Include a podcast script or integrate dynamic news onto your page to assist the search engines in finding your site.

To up your direct hits, you should encourage offline use of your url and put out a press release announcing your podcast to offline markets.