John Batelle’s FM (Federated Media) is astounding in the quality of bloggers found in the network.  The conversations taking place on these blogs are ones that are:

1.  Quality Conversations that readers enjoy
2.  Participatory Conversations
3.  Highly coveted by advertisers that want ‘in’ on blogs

The bloggers have full say over who they choose to approve, and because of that, their ads should reflect more closely their blog’s content and viewpoint.  Their new automated system should facilitate the advertiser/blogger relationships better than current ad systems, because it takes into account this approval and because it will match an advertiser’s demographic with the reader’s of an FM blog. (via)

Look at FM to really change the ‘blog advertising’ standard that’s been merely contextually-auto generated until now.