You need to do business in a global economy.  Whether you are a Pepsi, McDonalds, Nike, or a small business with a global presence, you must be able to communicate across the linguistic borders.

RSS is a great way to facilitate this problem. 

• Consider offering feed subscription chicklets in multiple languages. 
• Choose a blogging platform that can handle international character encoding. 
• Syndicate content relevant to the cultures you are targeting.