Going online to do business can be daunting, but it can also provide some benefits to you, as a businesss owner.  By capturing more eyeballs AND giving them content that keeps them coming back for more, you are performing effective online marketing.  However ANY well-designed site will give you these benefits.

Blogs are different in that they give you:

1. More indexed pages
   More content for the search engines to index and search
2. Conversations
   Blogs are conversational (and conversation starters).  They help you personally connect with your customers.
3. More FRESH content
   Blogs SHOULD BE updated daily.  This fresh content draws the search engines’ bots and draws your readers back.

Take a look at HomeRefinanceRates.com (a client).  They’re offering solid advice on real estate.  These real estate tips are not only helping them (for the above reasons), the real estate advice is helping their clients too.  And, truly helpful sites WILL get return traffic and positive PR.