Internet Marketing Strategy
Finding innovative marketing efforts in the automobile dealership industry is not easy. We have all endured the flashy yet boredom-inducing auto ads for years. So, you can imagine my surprise to see that there is an automobile dealership utilizing RSS to deliver their auto specials.
"By offering RSS feeds we’re giving the Internet car shopper an opportunity to keep an eye on our inventory every day without having to come to our site and actually perform a search for a specific vehicle." Said Dave Damiani, Internet Manager for Cherry Hill Triplex. — Source: RSS-Specifications Blog
Tags: business-blogging, marketing, online-marketing, RSS, rss-marketing