If you’re a respected CEO, Executive or other ‘higher-up’ you may think you don’t have time to blog.  Here’s a common comment on blogging avoidance:

But, by opening up the window into your world, you’re communicating with a wider audience, that just may lessen your email communication dependance. 

If your entire staff subscribes to your blog, is it really necessary to create Memos and Reminder emails ad nauseam?  Just write a pithy post on the topic and it’s taken care of.  And, you can blog on a blogsite from your cellphone, as long as it has email capabilities. 

Choose an internal blog for private communications and an external blog for PR.  It just may save you time and money.