Coldwell Banker’s New Campaign Lacks A Podcast Strategy
Real estate companies, like 1on1LasVegas.com and claudiaault.com and Banker are leveraging the powerful medium of blogs.
Coldwell Banker’s newest campaign is impressive, leveraging email, web and blogosphere buys:
"The Web site is the real focus," said Charlie Young, senior vice president of marketing for Coldwell Banker. Young cited National Association of Realtors research, which found that three out of every four home buyers now conduct preliminary research for purchasing a new home online.
The campaign also includes a significant online ad buy, said Young. Display advertising will appear through the year across major portals like MSN and Yahoo, as well as more targeting buys such as MarthaStuart.com and Kinesis Marketing, Coldwell’s online agency of record, is handling everything–including a major search marketing campaign across all major search engines. — MediaPost
But, where’s the podcast? The real estate section of iTunes is WIDE OPEN. Putting yourself in this highly visible, yet empty spot has never been easier.
When will big business realize what small businesses across the world are already experiencing? Podcasting is a very effective tool for putting your message in front of a targeted audience.
Ironically, at the time of this posting, their website is down.
Tags: Branding, Business, marketing, podcast-marketing, podcasting, Promotion, seo