A corporate evangelist is a necessary component of a Web 2.0 company.  The job is similar in nature to a PR representative, but with more authority. 

The best example is that of Robert Scoble.  I’m not going to link to Robert, he sure doesn’t need it and I think it would be more eduational for you to actually have to Google his name to see the number of results you will find.

Understand that Robert is a Microsoft corporate evangelist.  In other words, the popularity of Robert is directly beneficial for Microsoft. 

He spends his days answering emails, being a posting to his blog, addressing comments on his site and on others about Microsoft, etc. and does a great job just being the voice of Microsoft online. 

If you are Web 2.0 company, or you aim to be one, consider adding a corporate evangelist to your payroll. 

All this week I’ll be addressing corporate evangelists.  If you are a corporate evangelist and you want to be profiled, send me an email.