McCarty, part of IBM’s strategic communications team, is one of the people helping lead IBM into the new world of blogging and podcasting.

IBM started to encourage employees to read and create the online journals known as blogs last May. Shortly after, IBM started pushing podcasts — subscription-based audio downloads that can be listened to on laptops, iPods or other MP3 players.

IBMers like McCarty are recording podcasts on the company intranet.