McDonald’s Blog Draws Blogger Ire
Shel Isreal, co-author of Naked Conversations (a highly acclaimed book on the blogosphere) has some advice for McDonald’s and their fledgling blog. These in particular are important to note:
2. Talk about a typical day in the life of a franchise owner, who gets up at some ungodly hour and goes to bed late at night. Talk about his or her pride in cleanliness. Talk about exacting specifications.
and
4. Drop the language of corpspeak. No one likes. No one believes he words they are hearing.
On the money…
If McDonald’s listens they will see some great feedback from their customers and will experience some invaluable experience in today’s customer relations. If they don’t follow this advice, they can expect more of these follow ups from Shel and others.
Tags: blog-pr, business-blogging, corporate-blogging, corpspeak, shel-isreal