Podcast Listeners Are Overwhelmingly Male
Podtrac conducted a survey of podcasters. 78% of people who had ever listened to a podcast were male. However, the dynamic is already shifting.
The online audio phenomenon is ringing bells with an ever-wider audience, according to Podtrac’s figures. One-third of respondents were familiar with the term "podcasting," one-third of those who are familiar have ever listened to a podcast, and two in five of those who have ever listened had done so in the preceding seven days.
Early adopters are already enjoying podcasts, but the market’s wide open right now.
A podcast is a terrific free service you can offer your clients and your prospects. Consider giving them more and cementing their loyalty.
Tags: advertising, customer-loyalty, podcast-marketing, podcast-services, podcasting, podcasts