With Webster’s deciding to make Podcast it’s word of the year, a few weeks back, we can see the world is waking up to the reality of podcasting’s impact.

Now, for the next several weeks, we’ll start to see traditional media (or MSM-mainstream media as it’s known in the blogosphere) citing podcasting’s growth as if they have found out a big secret. Here’s the first MSM story on podcasting this week.

I’ll keep you abreast of any others.