While most bloggers would say their number one goal was increasing their traffic, that’s probably not the reason they began blogging.  Think back and try to remember WHY you began to blog.

Have you remained on course?  Or, like many, are you chasing a top slot in the Top 500?

Keep the bigger picture in mind. 

1. Are you making your blog narrow?  Is it a tightly developed niche? 
2. Are you making it deep?  Are your readers loyal?  Do they get deep, insightful content that keeps them clamoring for more?

Don’t get sidetracked by delusions of granduer.  There can only be 500 in the Top 500, but many of us only read 10-20 of those blogs.  For instance, the vast majority ( over 400) of the blogs  I read are niche blogs that apply distinctly to me, my business and my interests. 

A successful blog is not a traffic hound, but a blog that offers a real service to their readers and delivers an ROI that pleases the owner.