Advertising Online
Business 2.0 has an article comparing Web 2.0, with the web’s rise and fall of the early 90s. Some startling revelations from The Return of Monetized Eyeballs.
And with companies like Ford, McDonald’s, and Procter & Gamble
announcing plans to do more Internet advertising, content giants are
eager to buy audiences. In the past year, the New York Times Co. paid
$410 million for About.com, InterActiveCorp acquired Ask Jeeves for
$1.9 billion, and News Corp. bought the parent company of MySpace for
$580 million. "Media companies are hearing from advertisers who want to
spend more on the Internet," says Shelby Bonnie, CEO of San
Francisco-based CNET, which earlier this year paid $22 million for four
small websites.
announcing plans to do more Internet advertising, content giants are
eager to buy audiences. In the past year, the New York Times Co. paid
$410 million for About.com, InterActiveCorp acquired Ask Jeeves for
$1.9 billion, and News Corp. bought the parent company of MySpace for
$580 million. "Media companies are hearing from advertisers who want to
spend more on the Internet," says Shelby Bonnie, CEO of San
Francisco-based CNET, which earlier this year paid $22 million for four
small websites.
This article is a must read, if nothing else for the valuations graph where Malik gives you the price per web visitor to 1998-99 purchases as compared to price per web visitor for the larger deals this year. Large, traditional companies are looking for online ads, and they need content sites for the placement of those ads, that’s why the media conglomerates are so heavily purchasing content sites.
Tags: content, media-conglomerates, online-advertising, online-presence, traditional-companies, web-ads