IBM Saves Time and Money With Internal Podcasts

According to a write up in ITWorld, IBM has added internal podcasting to their intranet repertoire and reports the following benefits after just a few months of experience with the medium:

  • Lower phone bills and better, more informal internal communication between their 320,000 employees.
  • a weekly status update from IBM’s supply chain organization. The group previously scheduled a weekly conference call with all the employees it needed to coordinate with — a conference that involved as many as 7,000 people.
  • Subscribing to podcasts allows a person to listen to a discussion or presentation at a time and place of their choosing, no longer requiring scores of schedules to be organized around being at the same place at the same time.
  • Features have included: interviews with researchers and with workers with unusual job responsibilities, like the lab’s health and safety officer,
  • a podcast with tips for other new recruits,
  • a mobile worker podcasts about working for the company while rarely reporting to a physical office.

Some of these steps will save time and money immediately. Others will have the kinds of intangible impacts that knowledge sharing often has. This type of knowledge sharing, however, is being done in a highly convenient and compelling way.

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