Google Seperates Ad Components
Google announced today they are separating their search ads and their contextual ads into different units. That’s not to say you can’t continue to combine them, however, you will now have a chance to experiment with both models independently and track ROI on each platform.
In the past, Stewart said, some search engine marketers were able to
finesse the Google bidding market to get ads to show up in the content
market, and not in the search results pages–but the process was
inconvenient–and didn’t always work. Now, with separate bid markets
available for the content network–which encompasses every site that
includes an AdSense ad unit–and the sponsored links in searches, the
process is vastly simplified.
Tags: adsense, advertising, adwords, contextual, Google, marketing, roi, search