This article is 5th in a 6-part series on Successful Business Blogging.

Fresh content is what sets apart your blog from the thousands of others that merely regurgitate information they find elsewhere.  Your site has to be the first (or second) with the story, or you are wasting your time.

1.  Subscribe to good feeds.
Find out who writes the best blogs in your industry, including your competition, and subscribe to their blog.  Watch what they do and emulate it.

2.  Notice sources
Pay close attention to where others in your industry are getting their scoops.  Subscribe to those feeds as well.

3.  Ignore overly hyped stories
Unless you feel like you must cover a story, don’t mention one that you didn’t find out about until it was all over the net. 

Be timely.  Write fresh content.  Scoop your competitors.