Businesses that change and adapt according to market demand will be successful.  Comedy Central has announced that on November 1 they will be releasing a comedy site that offers users a television-like experience.  Short video and skits wll be downloadable at no charge on this new site.

“We’ve taken everything that is great about Comedy Central and shifted it into broadband,” explained Comedy Central president Doug Herzog. “They can program it themselves.”

The channels, offering more than 450 video clips at launch, are: Originals, TV Shows, The Daily Show with John Stewart, Comedians, and Cult Classics. Each channel will be updated five days a week, with a total of 50-80 new clips being added each week. — MediaWeek

The site doesn’t aim to replace cable, however.  The shorter content is perfect for viewing on mobile devices, like the new Video iPod.  Their strategy includes having different but complementary programming on the web, hoping viewers will watch both the internet version, with its original content, and the cable version.  The more time Comedy Central has them in front of their product, the longer they have to sell them the variety of products their advertisers are pitching.  Look for Comedy Cenral’s new online network to premiere in early November.