Corporate Blogging Policy Necessary

If you don’t have a corporate blogging policy, you are missing out on an important blogging tool.  A policy can keep morale high by encouraging your bloggers and can head-off dangerous blogging trends like leaking company secrets.  It’s not difficult to draft a well-written policy.  Sun Microsystems has an excellent blogging policy.  Business Blogwire points out:

- Sun encourages its employees to blog!  Don’t make blogging sound scary to your employees; tell ‘em how fun and rewarding (not to mention lucrative) it can become!  Not only that, but Sun doesn’t demand to read each worker’s every post before allowing it to enter public cyberspace.  This lets each employee feel comfortable and confident in posting appropriately about his or her work for Sun.
- Obviously, Sun warns the blogging employee not to divulge company secrets.  This has always been good business practice and a way to avoid serious financial and legal problems.  Also, note the recommendation to err on the safe side of the fence and refrain from posting about something that could potentially compromise corporate integrity.
- Sun says, don’t assume that a simple disclaimer will shield you from liability if you say something on your blog that gets the company in trouble.  Some work bloggers think it’s okay to say whatever they want as long as there’s a blurb somewhere on their blog to the effect that "no language on this blog should be interpreted as official company statments."  — Business Blogwire

Remember, your policy should fit your individual company’s needs, but reading Sun’s policy can give you inspiration and set you on the path to a useful and effective corporate blogging policy.  Modify it and make it work for you.

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