Doubtless you’ve see or heard the animated discussion online regrading Microsoft and others considering changing the RSS button. 

Why does the RSS button matter so much?

Maybe it doesn’t, but what happens when you push the button does.  If your users can’t figure out what to do with the XML file or page that’s shown when an RSS button is clicked, chances are they’ll ignore them in the future.

In case you haven’t tried it, you generally get XML code. Since the average consumer can’t tell XML code from a mainframe core dump, the only thing a consumer learns about the XML button is: DONT TOUCH IT!

And that, ladies and gentlemen, is the problem we need to address. And, even for sophisticated users as well as cutting edge marketers, the problem isn’t any easier. What if the customer is using one of the web-based RSS readers that has its own little icon like +MyYahoo, +MyMSN, Bloglines, Pluck, etc., etc., etc? How many icons do you display? Which ones are most popular? How many are too many? You get the idea. — The Quiet Revolution

It is important we follow this discussion.  RSS standards affect all of us, but especially those of you who have a traditionally low-tech user ratio.