It’s vital to ensure that you integrate RSS into your entire marketing mix – don’t forget offline marketing strategies should include mention of your company’s RSS feeds and fresh content.

Send out leaflets advertising your RSS feeds with each product you send to your customers. Include a story on RSS in your newsletter.

Develop a media campaign with news releases, a full media kit, and brief a company spokesperson to talk to the press about your company’s RSS initiatives. Chances are that in your industry you’ll be the first to implement RSS feeds and RSS content, so you’ll have advantage. Don’t waste your opportunity to showcase your company’s forward thinking.