You’re taking the plunge. You’ve decided that a podcast will benefit your marketing mix, you’ve got a USB microphone and an application to record your podcast, and you think you know how podcast enclosures work.

Brilliant. With the details out of the way, your next step is to decide on a name. What will you call your podcast?

A quick browse through Podcast.net’s Podcast Directory may provide some inspiration. You enter "marketing" into the Title & Description query box and press Search.

A quick glance shows that you can opt for a clever, witty title, or a descriptive one.

Brainstorm a list of titles and ask your colleagues to contribute to the list too. Remember that keyword indexing (viz. Google) drives the online world, so consider including your company name, and/ or the benefit your listeners will gain from your podcast.