Blog Training with Posterous is a great way to get used to blogging on a regular basis. Posterous is a quick and easy way to create short posts via email. No sign up, no profile to create, just an email account where you send your posts.
Here’s the home screen…you will notice at the top [...]

With business blogs it’s easy to think the blog will look the same as your existing site and you don’t need to worry about design.  Unfortunately, I see sites everyday that just don’t realize they are chasing away readers, or at least diminishing their credibility with a poorly designed blog (unfortunately they are often the same companies [...]

Your business receives and sends messages daily, hourly and likely every minute of the day. The messages come from a host of intended and unintended communications. Whether it is an advertisement, marketing piece or conversations with salespeople, customer service, technicians or suppliers all are conversing with entire markets, the message is getting out. Ever wonder [...]

Small businesses frequently suffer from growing pains caused by “the people problem” - too many tasks, not enough people. Making the decision to add blog marketing to your online strategy may be a great idea, but what to do next is not always so clear. To successfully execute your blog marketing strategy, you [...]

The word ridiculous means literally, laughable, from rid?re to laugh, arousing or deserving ridicule : absurd, preposterous.
Everyday we watch the news and announcement of developments surrounding the social web. Some of what we see is ground breaking progress while other stories seem absolutely ridiculous.
Subsequently we’ve decided to write a periodic [...]

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]

There is a huge difference between valuable, successful blogs - and all the rest. Good blogging requires creativity, discipline, and the ability to be interesting with just a few hundred words. Sometimes you get luck and hire someone who can do all of this for your business blog and you’re off to the [...]

New bloggers and bloggers who are new to blog marketingmay not use or understand trackbacks. A trackback is an automated notification that someone has posted a link to your blog in their blog. The notification appears in your blog in the comments related to the post being blogged about. So the question is: “From a [...]

Ok, so you’re sold on the value of writing a blog for your business, but you don’t know the first thing about blog writing. Fair enough. If you’re observant, you can pick up many good tactics as you develop your blogging skills. Pay attention to what other bloggers are doing, and blog writing will become [...]