At the end of 2008, Technorati released its report about the Blogosphere. Overall, the consensus was that business blogging is a trend that is here to stay. With more than 900,000 blog posts written daily, bloggers are generating content at a rapid speed. This comes as no surprise to people within the blogging industry…we knew [...]

In Blog for Business Part I, we established that yes, you probably do need a blog as a marketing tool for your static website. The two primary reasons are increased search engine response and interactivity with your customers.
But, the way in which we blog may very well be changing. The standard recommendation used to be [...]

Does everyone who uses the web to market their business need a blog? The short answer is yes…though I know that will irritate some people. Though blogs have always been a standard in the social media sphere, there are a few folks who find it “old fashioned”, think we have moved on to bigger and [...]

I hate to even admit this, but I lost my entire hard drive a couple of months ago. True, it was the family computer, not the work computer…but you would think that since I make my living off of the net that I would  have had a back up plan. Not so much.
Prior to that, [...]

One of the perks to being an interactive consultant is the ability to  find clients around the world.  Communicating with those clients is critical, and unfortunately I am not always able to do so face to face.  To help, I found this amazing platform called ooVoo, an interactive video conferencing tool that allows you to [...]

Everyone wants results and the results come from failing fast then changing methods to fail even faster. It is learning from others failures as well as your own that enables you to reach any definition of success. However, as soon as you think you’ve reached success one thing is certain, you should look to fail yet again and if you don’t your success will be but for a nano second. Get it?

With business blogs it’s easy to think the blog will look the same as your existing site and you don’t need to worry about design.  Unfortunately, I see sites everyday that just don’t realize they are chasing away readers, or at least diminishing their credibility with a poorly designed blog (unfortunately they are often the same companies [...]

Linkedin recently released an update to their “user agreement” which expands their authority to “control” how people and businesses can use their network. The newly revised “user agreement” basically states that Linkedin has at their discretion the authority to deem if a users behavior and/or use of “their” network is considered inappropriate then they [...]

Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name.. And, at the root of these marketing effects is consumers’ knowledge. In other words, consumers’ knowledge about a brand makes consumers respond differently to the marketing of the brand.
Who Controls Brand Equity?
In Web 1.0 days brand [...]