Archive for the ‘Business Blogging’ Category
Wednesday, February 11th, 2009
At the end of 2008, Technorati released its report about the Blogosphere. Overall, the consensus was that business blogging is a trend that is here to stay. With more than 900,000 blog posts written daily, bloggers are generating content at a rapid speed. This comes as no surprise to people within the blogging industry…we knew [...]
Tags: blog-site-platforms, blogging-technology, business-blogging, technorati
Posted in Business Blogging | Comments Off
Friday, February 6th, 2009
In Blog for Business Part I, we established that yes, you probably do need a blog as a marketing tool for your static website. The two primary reasons are increased search engine response and interactivity with your customers.
But, the way in which we blog may very well be changing. The standard recommendation used to be [...]
Tags: Blog Marketing, Blog Optimization, business-blogging
Posted in Business Blogging | No Comments »
Wednesday, February 4th, 2009
Does everyone who uses the web to market their business need a blog? The short answer is yes…though I know that will irritate some people. Though blogs have always been a standard in the social media sphere, there are a few folks who find it “old fashioned”, think we have moved on to bigger and [...]
Tags: Blog Optimization, Blog Training, business-blogging
Posted in Business Blogging | No Comments »
Monday, December 8th, 2008
I hate to even admit this, but I lost my entire hard drive a couple of months ago. True, it was the family computer, not the work computer…but you would think that since I make my living off of the net that I would have had a back up plan. Not so much.
Prior to that, [...]
Tags: back up hard drive, mozy, social-media
Posted in Business Blogging | 2 Comments »
Wednesday, November 26th, 2008
One of the perks to being an interactive consultant is the ability to find clients around the world. Communicating with those clients is critical, and unfortunately I am not always able to do so face to face. To help, I found this amazing platform called ooVoo, an interactive video conferencing tool that allows you to [...]
Tags: business-communications, ooVoo
Posted in Blog Marketing, Business Blogging, Content Promotion Strategies, RSS Marketing Strategies, Social Media Marketing | 1 Comment »
Monday, August 4th, 2008
Everyone wants results and the results come from failing fast then changing methods to fail even faster. It is learning from others failures as well as your own that enables you to reach any definition of success. However, as soon as you think you’ve reached success one thing is certain, you should look to fail yet again and if you don’t your success will be but for a nano second. Get it?
Tags: business social, business-applications, business-blogging, business-blogs, Social Media Marketing
Posted in Blog Marketing, Blogging Technology, Business Blogging, Social Media Marketing | 1 Comment »
Monday, August 4th, 2008
With business blogs it’s easy to think the blog will look the same as your existing site and you don’t need to worry about design. Unfortunately, I see sites everyday that just don’t realize they are chasing away readers, or at least diminishing their credibility with a poorly designed blog (unfortunately they are often the same companies [...]
Tags: Blog Training, Blogsite, business-blogging
Posted in Blog Training, Business Blogging | No Comments »
Friday, August 1st, 2008
Linkedin recently released an update to their “user agreement” which expands their authority to “control” how people and businesses can use their network. The newly revised “user agreement” basically states that Linkedin has at their discretion the authority to deem if a users behavior and/or use of “their” network is considered inappropriate then they [...]
Tags: Blog Marketing, Blog Promotion, business-blog, relationship economy, Social Media Marketing, socialutions
Posted in Blog Marketing, Blog Promotion, Blogging Technology, Business Blogging, RSS Marketing Strategies, Social Media Marketing | No Comments »
Thursday, July 31st, 2008
Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name.. And, at the root of these marketing effects is consumers’ knowledge. In other words, consumers’ knowledge about a brand makes consumers respond differently to the marketing of the brand.
Who Controls Brand Equity?
In Web 1.0 days brand [...]
Tags: Blog Marketing, Blog Promotion, business-blogs, relationship economy, social commerce, Social Media Marketing, social-media
Posted in Blog Marketing, Blog Promotion, Blogging Technology, Business Blogging | No Comments »