The adoption of social networks for business purposes will fall into five main segments of leadership attributes; innovators, early adopters, early majority, late majority and laggards. Which leadership attribute will customers and employees migrate to most? Which best describes your business?

Businesses have many excuses for why they haven’t added blog marketing to their online mix, but they likely aren’t completely informed.  Here are common reasons given by businesses for why they can’t blog, and information that might change their minds.
I don’t have time to blog every morning or afternoon.
Your day might be full, but [...]

If you think the wave of social technology adoption has been high just wait a little longer. Business leaders, academia and old Media are now coming around to the recognition that all this “social stuff” is becoming a requirement for business leaders or they may not survive.
Major media publications are writing about the impact of [...]

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]

When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]

Time yourself - how long will you give me to capture your attention with this blog?  5 seconds?  1 Minute?  Most likely, I have about 10 seconds to either interest you or watch you leave my website.  As a busines blogger, you can greatly impact key website metrics like “time on site” and “average page [...]

At the Blended Search Revolution at SMX, Google’s David Bailey spoke on the topic of Google’s Universal Search.  When asked about SEO as it relates to Universal Search, Bailey responded “Well web results are still the primary results at Google and not backup, but Universal complements this listing.”
Bailey divulged a few tips that will help [...]

If your blog promotions are boosting traffic to your e-commerce site and your podcast marketing is producing the subscribers you were anticipating, why aren’t all those customers who are - according to your analytics - engaged in and using your content, adding to your bottom line? It would be comparable to your brick and [...]

Blog marketing goes beyond RSS publishing, great content and Google analytics. It also encompasses becoming well acquainted with your online neighborhood. A builder is always looking at possible land to develop, keeping an eye on what land is being bought, and by whom, in the neighborhoods and towns that their brands compete in.

And so should [...]

A blog promotion coordinated with an offline ad campaign can produce an extremely effective, traffic producing advertising campaign. As a consumer who has often made purchases via an offline ad that pointed me to a website, I hate to see that I am predictable, but,  I am one of the 2/3 of internet users who [...]