As an increasing number of businesses venture out into the realm of social media, an increasing number of platform options are begin developed for these businesses to choose from.  But with all of the options, how do you choose.  The key to this dilemma is fairly simple.  If you truly understand your target market, you [...]

In an age where social media has taken over the online communication stream, one of the most common complaints that I hear is that there are very few all encompassing social media platforms, that allow users to post content to multiple social media sites from one location. Currently, if you do not utilize an [...]

There are literally hundreds of content promotion strategies that will boost your blogs visibility and traffic. Some are broad approaches and some are very specific to your niche audience. But not all will be as effective, so creating a list of priorities and tactics is a great way to start.
A couple of things to consider [...]

Imagine this, you are one of thousands of people shopping the local mall, wandering from store to store, looking for the right gift, when all of a sudden you receive a message on your phone, that Gap is giving an additional 40% off to the next 25 customers.  How did you receive this message?  The [...]

One of the perks to being an interactive consultant is the ability to  find clients around the world.  Communicating with those clients is critical, and unfortunately I am not always able to do so face to face.  To help, I found this amazing platform called ooVoo, an interactive video conferencing tool that allows you to [...]

The media landscape has undergone a drastic change over the past fifteen years. In the past, television was the main form of media consumption by consumers, now, the internet and video games have emerged on the top of the list, changing the media landscape and forcing marketers to look at consumers in a new light. [...]

The adoption of social networks for business purposes will fall into five main segments of leadership attributes; innovators, early adopters, early majority, late majority and laggards. Which leadership attribute will customers and employees migrate to most? Which best describes your business?

Businesses have many excuses for why they haven’t added blog marketing to their online mix, but they likely aren’t completely informed.  Here are common reasons given by businesses for why they can’t blog, and information that might change their minds.
I don’t have time to blog every morning or afternoon.
Your day might be full, but [...]

If you think the wave of social technology adoption has been high just wait a little longer. Business leaders, academia and old Media are now coming around to the recognition that all this “social stuff” is becoming a requirement for business leaders or they may not survive.
Major media publications are writing about the impact of [...]