Archive for the ‘Podcast Marketing’ Category

Podcast Marketing: Podcasts need love too.

Friday, June 20th, 2008

You use social networks, microb-blogs, and comment on other blogs as a way to share and market your blog, but are you tapping into the huge list of options for sharing your podcast? Here is a quick list of sites that can help your subscriber base for your podcast.
odeo.com
grepr.com
blubrry.com
collectik.net
blip.tv
mobilcast.com
Podcast.net
Podfeed.net
podnova.com
Like social networks, there are probably [...]

Does your podcast have video? My iPod does.

Friday, June 20th, 2008

My iPhone has video. My co-worker has a nano, and it has video. If I’m watching podcasts for pure entertainment, video is a must have. Video podcasts are great marketing tools, but small businesses seem to be a little slow to catch on though. I see many business podcasts that are still [...]

Better Podcast Marketing in 5 Steps

Tuesday, June 10th, 2008

There are different schools of thought on podcasting - some say podcasting IS the marketing, and other argue that podcasts are only tools to help promote other things (whitepapers and case studies, branding, or product marketing for example.) Regardless of which side of the fence your on, these steps will improve your podcasts immediately [...]

Podcast Marketing

Monday, July 30th, 2007

Podcast marketing is met with skepticism by some corporations and businesses. Certainly it is new terrain, and can often appear more like a Wild West show than a viable advertising medium. But just as a viable country emerged out of the “Wild West”, as podcast and video marketing is being refined, a very viable marketing [...]

Podcast Marketing, Videos, and Marketing on You Tube

Thursday, July 12th, 2007

Podcast marketing and videocasting can prove to be a powerful catalyst for traffic and sales. Josh Bernoff at Groundswell interviews George Wright, marketing director of Blendtec, a company that made their powerful little blender into an A YouTube star.
Pondering the dilemma of selling an un-sexy blender for the rather steep price of $400 , [...]

Search Engine Visibility Via Podcasting

Friday, June 29th, 2007

Search engine visibility is, ultimately, about the successful conversion of your readers to consumers of your product or service. Properly optimized sites flood you with traffic but how you handle those potential customers from there determines if they subscribe to your RSS feed and become a “regular”.

Communities of Passion
“Communities of passion” is an excellent [...]

Business Blogging and Podcast Marketing

Wednesday, June 27th, 2007

Business blogging for the lone entrepreneur is nothing short of a windfall. Especially for those whose commodity is knowledge. Video and podcast marketing have afforded teachers, language experts, trainers, and consultants of all stripes an entirely new and potent means of serving and expanding their client base.
Permission Marketing
Marketing expert Lisa Wehr states that“With the advent [...]

Podango Podcast Stations

Wednesday, March 7th, 2007

Podango, a hosting service for individually owned podcast stations, today launched a very useful station by Jason Van Orden. It’s called The Podcasting Mastery Station and is meant to assist new podcasters and to share podcasting know-how.
If you are not familiar with Podango, go check out the site. It’s very well designed and well [...]

Public Radio Podcast Catalogue

Tuesday, February 20th, 2007

Open Culture, a site which is itself a podcast directory, links to a great resource for podcasts called the “Public Radio Podcast Catalogue” on PublicRadioFan.com
With over 900 public radio programs from all around the world on all sorts of big and niche categories, it’s a great directory to find content - and submit content to. [...]

Podcasting to attract advertising spends

Wednesday, February 14th, 2007

Business Week reports that podcasting is poised to attract a significantly larger share of the online advertising pie. And that a multi-billion-dollar pie.
According to eMarketer, advertisers will spend more than $400 million on podcasting by 2011, while the spend was only $80 million in 2006.
The expected fuels for the fire are: Google AdSense entering podcasting [...]