Archive for the ‘Podcast Marketing’ Category
Friday, June 20th, 2008
You use social networks, microb-blogs, and comment on other blogs as a way to share and market your blog, but are you tapping into the huge list of options for sharing your podcast? Here is a quick list of sites that can help your subscriber base for your podcast.
odeo.com
grepr.com
blubrry.com
collectik.net
blip.tv
mobilcast.com
Podcast.net
Podfeed.net
podnova.com
Like social networks, there are probably [...]
Tags: podcast-marketing, podcasting, Podcasting-Success, podcasts
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Friday, June 20th, 2008
My iPhone has video. My co-worker has a nano, and it has video. If I’m watching podcasts for pure entertainment, video is a must have. Video podcasts are great marketing tools, but small businesses seem to be a little slow to catch on though. I see many business podcasts that are still [...]
Tags: alternative-podcasting, Podcasting-Success, video-blogging, video-pocast, video-podcasting
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Tuesday, June 10th, 2008
There are different schools of thought on podcasting - some say podcasting IS the marketing, and other argue that podcasts are only tools to help promote other things (whitepapers and case studies, branding, or product marketing for example.) Regardless of which side of the fence your on, these steps will improve your podcasts immediately [...]
Tags: Blog Training, podcast-marketing, podcast-release, podcasting
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Monday, July 30th, 2007
Podcast marketing is met with skepticism by some corporations and businesses. Certainly it is new terrain, and can often appear more like a Wild West show than a viable advertising medium. But just as a viable country emerged out of the “Wild West”, as podcast and video marketing is being refined, a very viable marketing [...]
Tags: emarketer, podcast, podcast-marketing, podcasting, rss-marketing, video_advertising, video_marketing
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Thursday, July 12th, 2007
Podcast marketing and videocasting can prove to be a powerful catalyst for traffic and sales. Josh Bernoff at Groundswell interviews George Wright, marketing director of Blendtec, a company that made their powerful little blender into an A YouTube star.
Pondering the dilemma of selling an un-sexy blender for the rather steep price of $400 , [...]
Tags: blender, blendtec, blog-site-platform, increase-sales, increase-traffic, podcast-marketing, video, videocasting, video_production, YouTube
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Friday, June 29th, 2007
Search engine visibility is, ultimately, about the successful conversion of your readers to consumers of your product or service. Properly optimized sites flood you with traffic but how you handle those potential customers from there determines if they subscribe to your RSS feed and become a “regular”.
Communities of Passion
“Communities of passion” is an excellent [...]
Tags: conversion, marketing_methods, minute_spot, podcast, podcast-marketing, search_engine_visibility, thought_leaders
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Wednesday, June 27th, 2007
Business blogging for the lone entrepreneur is nothing short of a windfall. Especially for those whose commodity is knowledge. Video and podcast marketing have afforded teachers, language experts, trainers, and consultants of all stripes an entirely new and potent means of serving and expanding their client base.
Permission Marketing
Marketing expert Lisa Wehr states that“With the advent [...]
Tags: business-blogging, marketing_mix, permission_marketing, podcast, podcast-experts, podcast-marketing, podcasting, RSS-publishing
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Wednesday, March 7th, 2007
Podango, a hosting service for individually owned podcast stations, today launched a very useful station by Jason Van Orden. It’s called The Podcasting Mastery Station and is meant to assist new podcasters and to share podcasting know-how.
If you are not familiar with Podango, go check out the site. It’s very well designed and well [...]
Tags: podango, podcast, podcast-marketing, podcasting
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Tuesday, February 20th, 2007
Open Culture, a site which is itself a podcast directory, links to a great resource for podcasts called the “Public Radio Podcast Catalogue” on PublicRadioFan.com
With over 900 public radio programs from all around the world on all sorts of big and niche categories, it’s a great directory to find content - and submit content to. [...]
Tags: podcast, podcast-directory, podcast-marketing, podcasting, public-radio
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Wednesday, February 14th, 2007
Business Week reports that podcasting is poised to attract a significantly larger share of the online advertising pie. And that a multi-billion-dollar pie.
According to eMarketer, advertisers will spend more than $400 million on podcasting by 2011, while the spend was only $80 million in 2006.
The expected fuels for the fire are: Google AdSense entering podcasting [...]
Tags: advertising, Google, marketing, online-marketing, podcast, podcast-marketing, podcasting, podcasts, video-podcast, YouTube
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