Adding a PayPal storefront to your blog is much easier than you would think. And, it is a great way for a small business to get started selling their products using cool blogging technology.

If you already have a PayPal account, log in using your user name and password. Next, go to the PayPal Labs page. [...]

We have been conditioned to believe that we need a static website and a separate blog. But the more I think about this, the more I think we may have our priorities backwards. Why not have the blog be the home page with a static website attached and only if needed.
It’s funny, search engines and [...]

MovableType announced the release of MT 4.2 PRO, which according to their announcement has added social networking features right into the platform. This update puts the focus of their platform squarely on extending the social aspects of each and every MovableType 4.2 Pro blog. Considering blogs were the first link in the social [...]

Everyone wants results and the results come from failing fast then changing methods to fail even faster. It is learning from others failures as well as your own that enables you to reach any definition of success. However, as soon as you think you’ve reached success one thing is certain, you should look to fail yet again and if you don’t your success will be but for a nano second. Get it?

Linkedin recently released an update to their “user agreement” which expands their authority to “control” how people and businesses can use their network. The newly revised “user agreement” basically states that Linkedin has at their discretion the authority to deem if a users behavior and/or use of “their” network is considered inappropriate then they [...]

Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name.. And, at the root of these marketing effects is consumers’ knowledge. In other words, consumers’ knowledge about a brand makes consumers respond differently to the marketing of the brand.
Who Controls Brand Equity?
In Web 1.0 days brand [...]

Businesses will again chase the promise of gains in practices using all this social stuff as the new method. However they will likely fail miserably if they don’t change how they relate to the people first. The Warning Label says: Don’t install this technology unless you can relate to people. Get it?

The behavior of the markets is the new standard which continually shapes the markets behavior. Your behavior in communities and how you relate to others shapes your relations. As Kevin Kelly said: “a successful standard tends to remain forever”. And businesses dare ask, How long this “social stuff” will last? Go figure.

The adoption of social networks for business purposes will fall into five main segments of leadership attributes; innovators, early adopters, early majority, late majority and laggards. Which leadership attribute will customers and employees migrate to most? Which best describes your business?