We were recently meeting with one of the top executives of a Fortune 500 company and discussing the power and dynamics of social networks.
The issue being discussed was whether creating a “social network for customer feedback” was a good or bad thing for the organization. One of the executives commented “I’d hate to empower our [...]

Social Media, blogging, social video, networking etc. can be confusing for those just entering the space. Added to this confusion is the daily releases of new technology, new sites, new bells and whistle and the ongoing onslaught of business jumping into the space. Many individuals and organizations react to the hype and jump in unprepared, [...]

Most businesses of any size have a web presence. However presence doe not equate to engaging with your market rather it is simply a billboard. The term “engagement” has changed and business must learn the new meaning or loose their customers.
The tools of the social web advance weekly and now the movement of “open source” [...]

Corporate internal communications have typically been a one way street, a way for the corporation to disseminate information to it’s body of employees quickly and conveniently. Traditionally, transparency is not a pilar of corporate internal communications. But thanks to blogging, and blog technology, corporate intranets are going two-way.
Thanks to RSS and blog technology, [...]