We were recently meeting with one of the top executives of a Fortune 500 company and discussing the power and dynamics of social networks.
The issue being discussed was whether creating a “social network for customer feedback” was a good or bad thing for the organization. One of the executives commented “I’d hate to empower our [...]

Social Media, blogging, social video, networking etc. can be confusing for those just entering the space. Added to this confusion is the daily releases of new technology, new sites, new bells and whistle and the ongoing onslaught of business jumping into the space. Many individuals and organizations react to the hype and jump in unprepared, [...]

Most businesses of any size have a web presence. However presence doe not equate to engaging with your market rather it is simply a billboard. The term “engagement” has changed and business must learn the new meaning or loose their customers.
The tools of the social web advance weekly and now the movement of “open source” [...]

Corporate internal communications have typically been a one way street, a way for the corporation to disseminate information to it’s body of employees quickly and conveniently. Traditionally, transparency is not a pilar of corporate internal communications. But thanks to blogging, and blog technology, corporate intranets are going two-way.
Thanks to RSS and blog technology, [...]

Corporations have been implementing internal blogs, RSS publishing and there is even some experimentation with micro-blogging, ala Twitter. Yet many still are hesitating at the gate as to whether they will make an entry into corporate blogging.
Marriott Corporate Blog
There can be no predicting how each corporate voice will be judged, outside of the standard litmus [...]

Corporate RSS publishing has proven invaluable for those organizations who blog internally. It has streamlined communication, been of great value in collaborative efforts, and greatly decimated the dreaded daily deluge of email.

Corporate Blogging Needs a Blog Leader
When a corporation adopts external blog marketing in addition to internal blogging, it is strongly recommended that [...]

RSS publishing has no doubt revolutionized the way you can distribute critical information, be it utilized as a pipeline to your customers or a means of disseminating internal corporate communications. In some instances, it has edged out email as a means of direct contact.
Corporate RSS Publishing Saves Money
Which tools you use depends on the context [...]

Channel Register explores the benefits to business of enterprise RSS. RSS has its benefits not just to executives and marketing departments in following news, but also internally to distribute news and project information. One way to do this is through a private internal blog system. However, maintaining RSS software company wide could be an IT [...]

The blog of Ralston Ventures has 5 interesting arguments that companies put forward NOT to have RSS feeds on their websites. It includes arguments for RSS feeds. Very interesting reading.
1. Someone else will use my content
There are techniques to stop feed scrapers.
2. Nobody will click-thru to my website.
It’s more important for people to read your [...]