As an increasing number of businesses venture out into the realm of social media, an increasing number of platform options are begin developed for these businesses to choose from.  But with all of the options, how do you choose.  The key to this dilemma is fairly simple.  If you truly understand your target market, you [...]

Imagine this, you are one of thousands of people shopping the local mall, wandering from store to store, looking for the right gift, when all of a sudden you receive a message on your phone, that Gap is giving an additional 40% off to the next 25 customers.  How did you receive this message?  The [...]

One of the perks to being an interactive consultant is the ability to  find clients around the world.  Communicating with those clients is critical, and unfortunately I am not always able to do so face to face.  To help, I found this amazing platform called ooVoo, an interactive video conferencing tool that allows you to [...]

As social media continues to evolve, we are seeing a shift in marketing techniques from traditional methods, to interactive techniques.  Focus groups are a perfect example of this trend.  In the past, focus groups were conducted by companies through gathering together a very targeted group of people (in person, at a physical location) to discuss [...]